A unique charitable initiative to help local homeless people has been launched at a marketing agency office in St Albans.
Tap2Beat, created by marketing agency, OnBrand, makes donating to charities simple by harnessing the latest technology of contactless payment through glass activation – this means that residents can make charitable donations by tapping their contactless payment card on shop windows.
The new scheme, which was launched at OnBrand HQ in Victoria Street, St Albans on February 18, will focus on raising money for a range of homeless charities including: Open Door, Centre 33, Herts Young Homeless, Emmaus and Druglink by setting a £3 donation per tap, via a charity payment facilitator.
Donations made through Tap2Beat’s donation point will be split equally between the five charities.
Each charity works tirelessly to ensure they help rough sleepers in a range of ways.
This includes supporting and teaching them to cope with the day-to-day, but also to forge a path away from life on the streets.
Services include: providing safe rooms and support to young people, long-term support to someone with mental health issues, emergency severe weather shelters for people with nowhere else to turn in sub-zero temperatures, or skills training to help someone homeless back into work, and managing addictions.
Daniel Graham, managing director at OnBrand, said: “Charity is one of the key values of our business and we’re always looking at ways we can support the area. Working at the forefront of technology and having a prominent shop front in the heart of St Albans, means that we are perfectly placed to create a unique and inviting fundraising initiative.”