To coincide with Dementia Action Week, ran by The Alzheimer’s Society, intu Watford ran a number of activities to support the charity and help raise awareness of the condition among customers.
There were daily memory cafes on the lower mall between M&S and Next, with memorabilia from old retailers, sports, hobbies, childhood, armed forces, motoring and local history supported by Watford Football Club and Watford Museum.
Abbeyfield Society used an Omi Vista projector in the centre every day, with interactive therapy exercises to spark old memories. There was also a photo exhibition in the gallery space, displaying old memories of Watford High Street and the surrounding areas.
Herts Musical Memories performed in John Lewis on Wednesday, May 23, delivering vibrant singing sessions that were both fun and therapeutic for people with dementia and their carers.
On Friday, May 25 and Saturday, May 26, customers at John Lewis were able to enjoy a mini treatment from a selection of beauty brands for a donation to support Dementia Action Week, including hand massages, brow mapping, and mini facials.
Leigh Brooks, marketing manager at intu Watford, said: “We were delighted to be working with The Alzheimer’s Society, as part of Dementia Action Week. It’s really important to support those with dementia and their families, and we are always looking for ways to help support local communities.”
Brooks continued: “Our staff have become part of Dementia Friends, and we encouraged our shoppers to do the same. This will increase their understanding of what living with Dementia looks like and learn how to help others around them.”