Watford Borough Council worked with students from West Herts College to create a series of messages about Covid to help raise awareness amongst young people in Watford.
The council worked with students studying Level 3 Digital Content Production and gave them a brief to develop campaign materials and messages that would resonate with their peer group and encourage them to follow the rules set by government on staying safe during the COVID-19 pandemic.
West Herts College is an important partner to the council and provided a great opportunity for the students to develop their skills and knowledge from their course and apply it to a real-life scenario.
The 25 students pulled together 11 ideas including posters, social media post and TikTok videos, five of which the council are taking forward and will be appearing around the town soon.
Donna Nolan, managing director at Watford Borough Council said: “It has been a really unsettling time for young people in our town. The interruption to their education and being unable to see friends and socialise has been difficult. We wanted to give young people a chance to give their views and communicate messages to their peers about the importance of following government guidance during this pandemic.
“We’re really pleased with how this project has developed. Not only has it provided an opportunity for the students to build their portfolio and gain experience outside of college, but they’ve helped us to spread important messages to people their age in a creative and engaging way. We will be looking into more ways that the council and West Herts College can work together in the future.”
Kathryn Crawley, head of work experience at West Herts College said: “This was a great project for the students to be involved in. Watford Borough Council pitched a live brief to students focussing on creating digital content for a younger audience, this provided first-hand experience of what it’s like working on and delivering a project to a client’s brief and expectations. We look forward to working with Watford Borough Council on more projects for our students.”
Find out more at watford.gov.uk/coronavirus
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