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GROUND-BREAKING: Hertsmere’s first organic, plastic-free grocery store coming to Radlett 

 Published on: 21st April 2021   |   By: Jake Levison   |   Category: Uncategorized

Hertsmere’s first ever organic, package-free grocery store is set to open in Radlett this summer and residents are being urged to show their support.

Vimi, a zero-waste business founded by local couple, Vishal and Mitali Jain (pictured), has officially taken over 283 Watling Street and is set to open its first store there in June, having previously made pop-up shops in London’s most popular markets.

The company’s Radlett store will offer organic, non-GMO (genetically modified organism) products, along with food, cleaning products and toiletries without plastic packaging. 

You’ll be able to get your products out of gravity dispensers, scoop bins and spice jars, while liquids can be poured out of containers during your visit. You can even make your own products, like nut-butter.

The ‘plastic problem’ has become significant in the UK, with five million tonnes of plastic being consumed annually and less than 30 per cent being recycled.

UK Citizens are second worst by generating 99kilos of plastic per person year.

Vishal said: “We started Vimi in March 2018 as a plastic-free market stall, selling resuable products that were easy replacements for everyday household and living items. 

“We want to be enablers within our community to make low-waste living easy, accessible and fun.

“Across the UK, over 230 zero-waste stores are making it easier for society to adopt a natural, sustainable and healthy lifestyle by reducing our waste and ditching plastic. 

“With the new Vimi store, we hope to enable this lifestyle for residents of Hertsmere.

“We are keen to bring this brick-and-mortar store to life and have the drive and passion to bring the benefits of zero-waste living to you all. 

“We have pooled in our initial investment and have our premises in place but need your support to convert it into a beautiful store to serve the community.”

Residents can contribute through Vimi’s Crowdfunder page. 

Not only will you be helping the store get up and running – you’ll also receive personal rewards. Donating £10-20 will get you a plastic-free goodie or two, while donating £30-£50 will earn you a planet-friendly hamper.

Any donations above £100 guarantee you your donation back in spending vouchers once the store opens, with plenty more benefits available.

To find out more about the store, the rewards system and to support Vimi, go to

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