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FIND YOUR GLOW: Bushey resident’s fragrance chosen as London theatre’s signature scent

 Published on: 5th June 2024   |   By: Annabel Stock   |   Category: Uncategorized

Theatre-goers visiting the Savoy Theatre in London will be graced by a fragrance created by a Bushey resident.

Demi Pendakis founded the fragrance business F.Y.G – Find Your Glow – three-and-a-half years ago during the COVID-19 lockdown and has enjoyed a series of successes since. His products are now stocked by The Grove hotel in Watford and major retailer Anthropologie.

Now, Demi has experienced his “proudest moment” to date as a business owner. In April, F.Y.G was chosen as the signature scent for the Savoy Theatre in London.

Speaking to BUSHEYnews, Demi said: “F.Y.G will be spreading mandarin, bergamot and musk throughout the whole auditorium, so when people sit down to watch, say, Mean Girls, their senses will be blessed by our fragrance.

“We even got asked to create an F.Y.G hamper for Sarah Jessica Parker, who was starring in Plaza Suite at the Savoy, for her birthday. It was such a pinch-me moment.”

F.Y.G, both its concept and name, was inspired by a get well gift given to Demi after he suffered a severe reaction to COVID-19.

He said: “I almost died when I had COVID. When I came out of hospital and was recovering, someone brought me some figs as a get well gift. The scent instantly transported me back to being a child in my late grandmother’s tiny cottage in Greece. The garden was littered with figs – my brother and I used to use them as goal posts!

“The smell was so evocative and that was what inspired me to set up F.Y.G.”

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