St Albans recently became part of a unique art statement dedicated to helping avoid a national crisis.
Affinity Water placed a large block of ice labelled ‘The Cold Hard Truth’ in front of St Albans Cathedral during the St Albans Sustainability Festival on May 10.
The giant block of ice acted as a rallying call to the public to get behind Affinity Water’s #WhyNotWater Manifesto and demand the right of water efficient housing and goods to help avert a national crisis.
The ice block represented the volume of 8,000 litres of water – the amount of water the average family of four uses in just two weeks.
However, unlike energy or other bills, most families are not aware what the cost is to them or to the environment. It’s estimated, that depending on the weather, the ice block took around four days to melt and the public were invited to view it.
Jake Rigg, director of communications, communities and corporate affairs at Affinity Water, said: “We must act now to avert a crisis. We need to increase the supply of water through new options and by moving water between areas and by reducing demand. The most effective way of doing this is by introducing a mandatory water efficiency labelling scheme as without this we will have a crisis on our hands.
“All we are asking for is a common-sense approach to water.”
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