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SUSTAINABLE SWAPS: Hertfordshire based sustainable app provides clothing swapping service without the hassle

 Published on: 3rd August 2021   |   By: Holly Bullen   |   Category: Uncategorized

A sustainable clothes swapping initiative has launched in Apsley to provide university and college students nationwide with a full wardrobe but without the environmental consequences.

Dopplle, a clothes swapping app, was initially launched by sister duo Isabel and Samantha Hurst in 2019 but plans to grow the business were halted due to the pandemic.

Isabel said the duo came up the app after they both noticed the void of clothes missing when then couldn’t swap with friends and each other.

She said: “I had always swapped clothes with my friends back in Hemel and we always knew which styles were whose but when I went to university I was confronted with fact I just had to wear my own wardrobe”

Samantha added that on her veterinary course multiple outfits are required for days where she is out on placement.

She said: “We need different items of clothing for placements so it does require you to buy more clothes and you don’t want to spend it on fast fashion. Dopplle provides the opportunity to try out different looks whilst being sustainable.”

Taking its name from the word ‘doppelganger’ meaning two people who look the same or similar, the app allows users to trade using a virtual currency, Dopplle coins.

Dopplle got its name from the word ‘doppelganger’ meaning two people who look similar, and they wanted to play with it. Dopplle to them means the same item of clothing but on two different people.

Isabel said: “Since going to university knowledge about sustainable living and the environment impact is a lot bigger than it was at school.

“There are so many clothes in the world already, why wouldn’t you use the clothes that are already out there?”

The sisters are looking forward to getting back to in person events at Freshers Fairs and building university swapping communities.

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