This Friday (March 29) marks the culmination of more than two years of hard work, stress and uncertainty.
And before you roll your eyes and sigh, don’t worry I’m not talking about Brexit.
This Friday will be the fifth My Local Hero Awards which we’re holding at The Grove Hotel in Watford.
We’ll be celebrating those in the community who give so much to others but ask for nothing in return.
It’s these fantastic people who we will be celebrating on Friday.
The awards are not just a brilliant way to give these unsung heroes a platform to be recognised but they also unite the community. And unity is something this nation needs now more than anything.
Over the 10 years we’ve been hosting the My Local Hero awards we’ve raised more than £85,000 for local charities.
The target for this year is to exceed the £100,000 mark.
The charities and good causes the money goes to are small and local enough to turn the generosity of others into something positive that benefits people and the community.
When I started the magazines back in 2006 I was determined to do two things. Firstly, to report the local news in a truthful, no holds barred way. That was followed closely by striving to be at the heart of the community.
Not just as a source of hyper local news but as a small business which gave back to the community it earned it’s living from.
And we’ve done that in many ways over the years but none more satisfyingly as the My Local Hero Awards.
It’s not just a PR exercise. Although giving back to local good causes is never bad for a company’s image.
Giving back is part of our DNA at My Local News and I know of dozens of other local businesses who give as much as they can in many different ways.
Over the years we’ve been giving back, be it through My Local Hero or sponsoring a local club or event, I’ve learned one thing clearly.
The community notices. Especially if you use the power of publicity to get the word out there.
So, don’t be hesitant when it comes to giving back and don’t be shy about letting the world know about it. In a world where there’s plenty of bad news create some good news of your own.
I’ll leave you with this quote which I think sums up why it makes perfect sense for a local business to do something positive for the community it makes it’s living from.
“Life’s better when you give more than you take.”
Thanks for reading,