Last weekend Tiger Woods won his 15th major golf title 11 years after his last.
It is one of the most incredible comeback stories in sport and is full of business and life lessons.
During that period in the wilderness Woods went through a divorce, arrests, loss of form, addiction issues and four operations on his back.
At his lowest point he was ranked outside of the top 1000 golfers in the World.
Think about that for a second.
A man who had ruled golf with an air of imperial invincibility was consigned to also ran status.
That humiliation would’ve been enough for most to call it a day.
And that makes his recent achievement even more remarkable and historic.
Especially as legions of people said he’d never win another major.
But one thing I’ve learned over the 13 years I’ve been publishing My News is to ‘never say never.’
I said last year that I had no intention to add to our stable of 15 titles.
And I genuinely never thought we would.
But just like Tiger Woods showed us you should always keep an open mind when it comes to new possibilities and opportunities.
And last week following many requests from advertisers who want to expand their catchment areas we made the decision to commit to launching in a new area.
My ……..(drum roll please) BerkhamstedNews will be going landing on doormats in September.
We’ve done our homework, know there is a demand for a magazine like ours and it fits in with our Kings and Hemel magazines so we’re going for it.
We’ve got some great launch offers for advertisers who want to get onboard early.
If you’re interested in finding out more please get in touch.
Thanks for reading,