LIV Golf, the organisers of the first-ever LIV Golf invitational set to take place at St Albans’ Centurion Club from June 9-11, have announced an initial £1 million contribution to support non-profits and charities across Hertfordshire and Buckinghamshire.
As part of the company’s LIV to Give initiative, which is part of their corporate social responsibility programme, the money is a segment of a wider £79 million that will be used to help promote education, well-being, environmental issues and golf in the tour’s many host communities.
Atul Khosla, chief operating officer of LIV Golf Investments, said: “Given the powerful platform that the game of golf provides to promote social change beyond the field, we are thrilled to donate these funds and make a substantial impact in the local community via our LIV to Give platform. We are grateful for the opportunity to fund organizations that share our goals for the sustainable development of society.”
To make sure the money is being used correctly, the beneficiaries will work along the company and a local volunteer advisory committee (LVAC) to give focus on education, golf and the environment. Initial members include Sir Mike Penning MP, deputy lieutenant of Hertfordshire David Williams and former high sheriff of Hertfordshire, Lionel Wallace
Sir Penning MP said: “I am pleased to support this effort to ensure we can help as many local people as possible across Hertfordshire and Bedfordshire through this very generous charitable donation. “I’m particularly supportive of LIV Golf’s determination to help raise aspirations amongst young people as well as contributing to local environmental causes. It’s not often you can get involved in giving away £1m in your local area and I’m extremely keen to see what lasting impact the money will have”.
The first donation from LIV will go to local charity Growing Resilience in Teens (GRIT), which help young people throughout the community struggling with mental health issues. Dr Louise Randall, local GP and founder of the charity, said: “This generous donation will make a real difference to the lives of young people who rely on GRIT for counselling, support and coaching.”
The tour will also be allowing those aged under 15 free entry to the golf invitational at the Centurion Club, provided they are accompanied by an adult. Serving armed forces personal can also get complimentary ground passes for themselves and a guest, while NHS personnel, local charities workers and teachers will be offered discounted tickets.
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