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GET SUPPORTING: Brentford FC chairman from Radlett urges community to get behind the club 

 Published on: 19th June 2021   |   By: Jake Levison   |   Category: Uncategorized

Brentford Football Club chairman and Radlett resident of 22 years, Cliff Crown, is welcoming local residents to get behind his club as they enter the Premier League for the first time ever.

Cliff, who saw his side beat Swansea City 2-0 at Wembley Stadium in the Championship play-off final on May 29, told RadlettNews what the win meant to existing fans and what new followers of the club can expect next season.

He said: “The vast majority of fans have been supporting Brentford for 40, 50, 60 years, and until seven years ago, we’d only had one season at Championship level, let alone in the top-flight.

“So for most fans, the last seven years have been the best and to get to the Premier League is beyond most peoples’ wildest dreams.”

Cliff, who became chairman of the Bees eight years ago while they were in League One, hopes Radlett residents will become more invested in the team now that they are playing at the highest level.

He explained: “Family and friends who live in area have obviously become very interested in Brentford’s performances due to my role at the club.

“New supporters can expect a style of play that is entertaining. We generally play on front foot, looking to attack. 

“We’ve got some fantastic players and now we have a fabulous, new, Premier League-ready stadium where visitors can enjoy a fantastic all-round experience that will be hard to beat.”

The Brentford Community Stadium, which has a capacity of 17,250, cost the club an estimated £70million and has yet to be fully filled by fans due to COVID-19 restrictions.

“I’m most excited to see a full stadium, week in, week out. That’s the bit that will put the biggest smile on my face. Most of them are still pinching themselves, so to see them enjoy the ride in the Prem for this fundamentally small club.

“Now that we’re in the Premier League, finances for the next year are secure, which is huge for us.”

The new stadium is just one example of key investment by the club’s hierarchy. Owner Matthew Benham and the club’s directors have used a unique recruitment system for the squad, unofficially known as “money ball”, where statistics like expected goals, expected assists and smart passes are the driving factor behind signings.

Cliff said: “The overall process is much deeper than what’s reported on and it’s something we’re going to stick with. It ain’t broke, so we’re not going to fix it. It’s true to how we believe the club should be run and that won’t change.”

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