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EXCITING NEWS: Buckinghamshire entrepreneur launches world’s first makeup manual for men

 Published on: 4th March 2021   |   By: Amneet Kaur   |   Category: Uncategorized

Danny Gray, founder of the UK’s leading makeup brand for men, War Paint, has launched the world’s first makeup manual for men, with publisher Haynes Manuals. 

Danny, who grew up in Chalfont St Giles and now lives in Beaconsfield, founded War Paint For Men as a result of his body dysmorphia and subsequent experiences shopping for makeup.

War Paint’s mission is to reduce stigma around men wearing makeup. 

He said the book, which focuses on simple makeup techniques with easy-to-follow steps, will help man feel comfortable trying makeup.

From looking super-fresh on five hours sleep, to concealing a breakout for a big night out, this manual gives men the lowdown on what makeup can do.

Danny Gray, started using makeup at the age of 14 when he borrowed his sister’s concealer to cover his teenage spots, and recognised the power of makeup products to boost confidence. 

In 2018, Danny founded War Paint, a game-changing makeup range designed for men. He is also an advocate for mental health having suffered with body dysmorphia for most of his adult life.

Speaking about the launch (on March 1), Danny Gray said: “I’m so proud of this book, it’s a really personal landmark for me and I wish I’d had something like this to learn from. 

“I hope it will give guys who are new to makeup the confidence and knowledge to apply makeup that helps them feel good. It covers everything you need to know to get started with makeup from the importance of SPF, to concealer tips that hide a hangover”.

The book is available on

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