Dacorum Borough Council is warning drivers who throw rubbish out of their car windows that they will face a fine of £150.
The council has launched a campaign following on from legislation which gives local authorities the power to fine the registered owner of a vehicle if rubbish is seen being thrown out of their vehicle, regardless of whether it was them who threw it.
The new campaign aims to help spread awareness of the fine, along with a hard-hitting message to the people who are treating the roads, towns and countryside like one giant litter bin.
The council’s Clean, Safe and Green team recently completed a clear-up operation of the A41 where they cleared over five tonnes of rubbish.
Crew members picked up litter and fly-tipping from slip roads, junctions and grass verges along over 19km of the A41, stretching from the Kings Langley M25 roundabout to Cow Roast, near Tring.
This seven day clear-up of the A41 cost over £25,000 due to the need for lane closures to carry out work needed.
Approximately £1billion of tax payer’s money is spent in the UK every year cleaning up. Litter is not just unsightly and expensive; it kills millions of mammals every year as well.
The RSPCA deals with an animal killed or injured by litter every two hours.
Craig Thorpe, the group manager for environmental services, said: “Tossing coffee cups, plastic bottles and fast-food packaging out of car windows is going damage to our environment and our wildlife.
“We need to get the message out there that this is socially unacceptable and regardless of who throws the rubbish, if it comes out of your vehicle you are responsible.”
For more information, visit dacorum.gov.uk/litter