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CALI COLLECTION: Abbots Langley business promotes goods made by underprivileged artisans

 Published on: 30th March 2024   |   By: Annabel Stock   |   Category: Uncategorized

An Abbots Langley resident has set up a business to champion underprivileged communities.

Hannah Judge was on maternity leave from her marketing job when she had the idea of setting up The Cali Collection, a business selling goods made by artisans in underprivileged communities.

Having travelled in their twenties, Hannah and her brother Jay had seen the beautiful goods being sold by artisans in far-flung areas of the globe.

Hannah said: “There are lots of mass-produced goods on the market parading as traditional objects, but we wanted to sell unique homewares that capture the rich culture and heritage of the communities who make them, something that can be passed down through generations.”

From April 22 to 28, The Cali Collection will be hosting a pop-up shop in John Lewis in High Wycombe as part of the Great Brand Exchange. The pop-up will feature products made by Ekatra, a female-led brand which supports 62 women from underprivileged communities in India. The initiative empowers these women to become financially independent and The Cali Collection are proud to be their first European partner.

Hannah says they are currently looking at teaming up with a village in Kenya to sell a range of handmade baskets and olive wood which will help to support their project of building a village well.

The Cali Collection has also partnered with Beautiful You on Abbots Langley High Street to sell a range of soy wax candles.

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