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SAMMY’S SWEETS: Berkhamsted family launch sweet company honouring memory of late son

 Published on: 30th March 2022   |   By: Holly Bullen   |   Category: Uncategorized

A Berkhamsted family has launched their own sweet company to pay tribute to their son who sadly passed away last year.

After Sammy Dormer lost his life to a rare form of cancer in November 2021 aged just 20 years old, his mum, Amelia, decided she wanted to create her own business in his memory.

In February 2022, and launched Sammy’s Sweet from a renovated horse box, selling a variety of sweet treats in the local area.

A percentage of the company’s profits go to Teenage Cancer Trust and Sarcoma UK, which supported Sammy throughout his treatment.

Speaking to BerkhamstedNews about the decision to launch Sammy’s Sweets, Amelia said the idea came from Sammy himself.

She said: “He was a real sweet boy, that kind of kid who always had a pocket full of sweets and you wouldn’t know where he got them from.

“When he was having treatment we talked about it, I am a really positive person and I would say to him, when you are back at university, and you don’t need me anymore what am I going to do.

“Sammy said why don’t you get a sweet shop and I can get free sweets.”

Amelia continued to add how important it was that the company supported the two charities which supported and continue to support the family.

She said: “One of Sam’s favourite sweets were these sour fizzy rainbow belts, so we got a massive stock of them and sell them in the shop.

“All of the proceeds from selling these go to Teenage Cancer Trust because they were so supportive of him and they still support us now.

“In supporting Sarcoma UK, we need to fund research, it’s an incredibly rare cancer and we don’t know much about it.

“It’s a children’s cancer, it’s unusual to be in an adults’ body, they only see one or two cases a year it’s that rare, so we need to fund research to find out more about it.”

Amelia added that the family has received a wealth of support from the Berkhamsted community and wanted to thank those who helped get Sammy’s Sweets off the ground.

This includes Dave and Pete at Bigday printers, Phil from PRG carpentry, Mark Radford Electrical, Kirk at Max Powder and Matt at Bespoke Sign Solutions.

The family are also planning several fundraising events this year. 

To keep up to date with Sammy’s Sweets, head to www.facebook.com/sammyssweetshertfordshire/

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