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SALON SUCCESS: Berkhamsted hairdressers announced as finalists in eight categories of industry awards

 Published on: 19th November 2020   |   By: Jake Levison   |   Category: Uncategorized

Berkhamsted-based hair salon, Alchemy & I, has been announced as a finalist in eight categories of the Salon Awards, including Best Salon and Best Salon Team.

The Salon Awards showcase the professionalism of the hairdressing industry on a local level, and has revealed Alchemy & I to be finalists in the following categories for the Hertfordshire area: Best Salon, Best Customer Experience, Best Colour Salon, Best New or Refurbished Salon, Marketing Trailblazer and Best Salon Team.

Alongside the salon-wide accolades, two members of the Alchemy & I team have been celebrated for their artistry, securing a finalist spot in the following categories: Stylist of the Year – Amy Penhallow; and Future Talent Award – Sophie Hinton.

Salon director, Sean Butt, commented: “The whole team are thrilled to hear the news. 

“Alchemy & I was launched to offer high street accessibility to incredible hair artistry and indulgent experiences, so we’re incredibly proud to see that our efforts have been recognised.

“With this year really pushing us to our limits, it’s driven home that our hard work to continually overcome and adapt has been worth it. 

“The team has shown incredible resilience throughout the challenges 2020 has presented to us, and even as we weather a second lockdown, we continue to stand together and support one other, and these awards are just a testament to that.”

Alchemy & I will discover if it has achieved the top spots at a virtual awards evening on December 12.

For more information on the hair salon, please follow them on Facebook, Instagram and Twitter @AlchemyandI, or visit

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