Watford Borough Council in partnership with local bike share provider Beryl Bikes have launched a Christmas initiative – Laps To Lapland, to raise crucial funds for the Watford Helps Covid Charities Appeal.
Residents and businesses are being encouraged to get involved and collectively cycle the 6,307km distance from Watford to Lapland and back.
They can then donate themselves or get friends, family and colleagues to donate as much or as little as they can to the Watford Helps Covid Appeal by texting WATFORD to 70201.
The initiative runs from Monday, December 7 to Thursday, December 31 and all of the money raised will go directly to local charities.
The appeal which was launched earlier this year, has raised over £160,000 to date which has been shared with over 50 local charities.
People can take their own bike out for a spin around their local park, shops or hire a Beryl bike and get sponsored or donate to the appeal.
At the end of the campaign, a prize draw will take place with a six month Everyone Active family membership worth £675 with fitness goodies up for grabs for the lucky winner.
If residents are using their own bike to cycle their distance, they’re asked to email firstname.lastname@example.org with their distance so the council can track the total area covered.
The council has already received generous donations from local businesses Camelot and Berkeley Homes and is encouraging more local businesses to get involved or donate. Email email@example.com to find out more.
Elected Mayor of Watford said: “This has been an incredibly tough year for many people and our charities are doing an amazing job supporting those in need. With Christmas around the corner, I’d like to encourage as many of our residents as possible to get involved by cycling, donating or sponsoring our appeal. You are helping local charities to continue with their vital work so they can help people in our town who have fallen on hard times due to the pandemic.”
Beryl CEO Philip Ellis said: “This summer’s Ride For Watford was a huge success and we were delighted to play a small part in raising crucial funds for the Watford Helps Covid Appeal. We hope that a ride on a Beryl bike throughout much of December can not only help motivate people to raise more money for Watford’s local charities, but also provide residents with a more sustainable way to take a journey or enjoy the mental and physical benefits of a bike ride.”
To hire a Beryl Bike, users can download the Beryl app for free from the App Store for iOS, and the Google Play Store for Android. Bikes can be picked up and dropped off in marked ‘Beryl Bays’ which are visible both in app and on the street.
For more information visit watfordcovidappeal.org