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INNOVATIVE WORK: Designer from Berkhamsted wins prestigious award for non-profit website

 Published on: 28th April 2021   |   By: Jake Levison   |   Category: Uncategorized

A Berkhamsted resident who founded a not-for-profit website for disabled people and personal care assistants has won big at The Corporate Livewire London & South East England Prestige Awards. 

Katy Etherington, founder and director of PA Pool, was proud of herself and her team for winning the Private Care Specialists of the Year 2020/21 award earlier this month.

Their website is for disabled or elderly people looking to employ a personal care assistant (PA) or carer, and is also for PAs/carers looking for work, allowing members to interactively manage their own recruitment or employment.

Katy, who is also a graphic designer, understands the problems that individuals face with recruitment all too well. 

She has spinal muscular atrophy and is a full-time wheelchair user who requires 24-hour assistance. 

She came up with the idea when she discovered just how costly and time-consuming recruiting PAs could be.

Katy said: “The problems I had recruiting the right PAs often prevented me from living my life on the most basic of levels, let alone allowing me to do the things I wanted to do. 

“From the simple desire to make the process of recruitment easier and more effective for both myself and other people like me, the idea of PA Pool was born.”

During the pandemic, PA Pool has enabled relatives of elderly people in particular to remotely recruit assistance to replace support they were suddenly unable to provide themselves due to COVID-19 restrictions.

The awards recognise small and medium-sized businesses that have proven to be the best in their market over the past 12 months.

Katy added: “I’m thrilled to have won the award. PA Pools provides a service which is helping thousands of people across the UK find the work and support they need. 

“My small team and I are delighted and proud to have received this recognition.”

For further information on PA Pool, visit

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