The iconic Coca-Cola Christmas Truck is set to visit this weekend, with residents invited to check out the truck at Watford Tesco Extra, Lower High Street, on December 10 from 11.30am.
As well as capturing the perfect seasonal selfies in front of the iconic red truck, this year’s tour is bigger and better than ever before, with a magical ‘winter market’ setting, featuring fun activities for all to get involved with. This year’s sparkling Christmas experience also offers fun opportunities – from giggle-inducing ‘elfie selfie’ shots, to QR codes that access a host of interactive games, plus food huts that will serve up delicious seasonal tastes.
Visiting the magical winter wonderland setting, every visit to the Coca-Cola Christmas Truck will also count towards supporting those experiencing food poverty. With the theme for those attending of “Your Presence is Your Present”, Coca-Cola Great Britain will donate the equivalent of up to 100,000 meals to those in need throughout the festive season.
For every person that attends the Coca-Cola Truck Tour, Coca-Cola Great Britain will fund the equivalent of one meal for a person in need. Kickstarting the ambition, the equivalent of 100,000 meals have already been donated to FareShare by Coca-Cola Europacific Partners, with the ambition of funding the total equivalent of 200,000 meals.
Lindsay Boswell, CEO at FareShare said: “We’re incredibly grateful for the support from Coca-Cola. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis. We hope as many people visit the Coca-Cola Truck Tour this Christmas so that we can get more food to people who need it during what are challenging times for many.”
Laura Moon, Senior Brand Manager at The Coca-Cola Company, Great Britain, said: “Coca-Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert. This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.
“We’re also extremely pleased to continue our relationship with FareShare and for every person that visits the Truck Tour, we’ll donate the equivalent of a meal on their behalf, supporting those most in need this festive season.”
With a packed schedule of exciting Truck Tour stops taking place in the lead-up to Christmas, eager Coca-Cola Christmas Truck fans can follow announcements about the schedule which will be made over the coming weeks at www.coca-cola.co.uk/marketing/christmas/coca-cola-christmas-truck-tour-2022-destinations