A young Chalfont St Peter businessman has seen unexpected success in his business selling retro football shirts from exclusively English Football League teams.
Bradley Strevens came up with the idea around 12 months ago when he was inspired by his own fruitless search for a jersey for League One side Wycombe Wanderers.
Speaking to CHALFONTS&GERRARDSCROSSnews, Bradley said: “I’m a Fulham fan myself, but when I was kid my mum got me a Wycombe Wanderers shirt and I loved it.
“At the end of 2021, remembered it and tried to find an adult version of the shirt, but I couldn’t for the life of me.
“It got me thinking how strange it was why in England you see shirts for Spanish clubs up for sale everywhere, but none for any teams in leagues below the Premier League. The audience has got to be there, otherwise thousands of people wouldn’t attend the games they do.”
Inspired by his unsuccessful hunt, Bradley launched The Football League Store in January 2022 . It exclusively sells retro jerseys from teams in the Championship, League One, League Two and some non-league sides, the only retro shirt shop in the country to do so.
Despite a slow start, business has picked up during the most recent months, as the competition in the leagues ebbs and flows.
Despite the recent success, Bradley says he’s only doing it for the love of the sport and to make a small bit of cash on the side.
“It’s never been about being part of the competition, it’s something for me to do. I’m a general football fan, and I’m interested in all teams.
“That being said, I’m quite proud of where it’s gone.”
To find out more, visit the online store.