A property development company has been fined over £11,000 for breaking planning laws by painting its own logo on the side of its Northwood flats on Pinner Road.
Sterling Rose Investments Limited appeared at Uxbridge Magistrates Court on Wednesday, December 11, 2019 and the court found the sign was promoting the company’s commercial business.
The Harrow based company was fined £10,250 and ordered to pay £1,163.10 in costs as well as a £100 victim surcharge.
In August 2018, Sterling Rose was ordered by the court to remove the unauthorised sign to comply with a council issued enforcement notice, however failed to do so.
During the same proceedings, Sterling Rose was found guilty of breaching planning regulations and ordered to pay £1,300.
The company was also prosecuted in 2017 for placing a self-promotional billboard on the same Northwood flats.
It received a £100 fine, £463.50 charge in legal costs and a £30 victim surcharge.
The billboard was taken down, but the company later replaced it with the painted advertisement.
During the hearing in December, the company said the sign had been painted over and a valuable lesson had been learnt.
Councillor Keith Burrows, Hillingdon Council’s cabinet member for planning, transportation and recycling said: “Despite repeated warnings and a history of prosecution, the company brazenly continued to use one of its buildings to promote itself. This was a clear breach of planning regulations and frankly they deserve the hefty fine. Let this be a warning to others that we won’t allow illegal advertising in Hillingdon. No doubt residents will be pleased to see such an eyesore finally painted over.”