MyLocalNews packs power in its punch since its launch in 2006; a hyperlocal, multimedia news platform that has the steadfast belief that a magazine’s impact and influence is never fuller than in its immediate square mile.
The result is 17 glossy, award-winning news titles across Hertfordshire, Buckinghamshire and Greater London that succeed in coupling the strength of reader interaction with a platform for local enterprises to talk to an audience in a way they simply cannot elsewhere.
At the heart of what we do is news – we have an accomplished newsdesk, a team of journalists who as well as having an ear to the ground in all our locations – from Stanmore to St. Albans, Chalfont St Peter to Chorleywood, Berkhamsted to Bushey – are always the first port of call when a story breaks. We pride ourselves on having a finger on the pulse – proactive not reactive, delivering not deliberating.
The effectiveness of what we do is borne out by the fact 250,000 readers enjoy our print titles each month. These magazines are desirable, anticipated and unique as hard-hitting news publications in a glossy format. They expose, accelerate, and accentuate the good, the bad and the ugly of what’s happening on people’s doorsteps, meaning MyLocalNews is a voice that’s trusted and treated with respect.
That means what we do becomes a brilliant platform for advertisers. We appreciate the challenges and choices of small- and medium-sized businesses, so make our customer journey affordable, versatile and, more than anything else, exciting.
While it would be easy for the publishing house to branch out beyond our established areas, we know focus must always be on delivering quality and continuity of content across the board. It’s for that reason we are just as present at local parish meetings as we are government press conferences. It’s the reason we’ve delved further into our hyperlocal niche by enriching our digital proposition, with over 50,000 hits a month reinforcing our readers’ thirst for news and views. And it’s the reason we insist on determination and dynamism in the way we gather, produce, print and distribute the various elements that see our local magazines constantly bucking the trend where regional press is concerned.
To understand and serve a local audience is to accept, in the modern era, we all use a variety of information sources to enrich and inform our lives; yet there has always been and will always be the need for quality hyperlocal print titles, and that’s what MyLocalNews provides.