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Marginal Gains – Massive Triumphs

 Published on: 30th July 2015   |   By: Nik Allen

Last Sunday Chris Froome became the first British man to win the Tour de France twice.

He endured endless mountains, aggressive rival fans and the most competitive TDF for decades.

As a big cycling fan I was delighted for him and Team Sky.

What they have done is an extraordinary achievement.

Va Va Froome and his supporting cast put themselves through the grinder both mentally and physically in what is arguably the world’s toughest sporting event.

He won by 74 seconds.

That means after over 81 hours of racing, the margin of his victory was less than 0.02% from the second place rider Nairo Quintana. That’s two ten thousands of a second. Absolutely tiny.

But it’s those tiny differences that make the difference and what Team Sky boss Sir Dave Brailsford calls ‘marginal gains’. He has made an art form from this science.

It’s the same in business.

It’s a competitive world and we need every advantage possible to edge ahead and keep in front of the competition.

Team Sky look at absolutely every aspect of what they do from sleep patterns and infection control to sports psychology and even making sure riders beds are transported around France during the tour so they get a good night’s sleep.

In business what could be your marginal gains? Could it be responding to all enquiries within four working hours? Or making sure your email signature gives customers a number of options to contact you?

Or even having a guarantee that leaves customers in no doubt that if they choose you they won’t regret it?

We’ve all heard of the phrase going the extra mile but in the case of marginal gains we’re talking about miilimetres..

What makes you stand out from your rivals? What are you doing that means you’re business stays ahead of theirs?

I’d love to know your answers and thoughts on this subject so please feel free to drop me a line at Nik@mynewsmag.co.uk

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