Atria Watford has announced the new stores that are opening at the centre; Haute Dolci, creator of luxury desserts, and menswear retailer, Moss, formerly known as Moss Bros.
With new branding and spanning 2,271 sq ft, the new Moss menswear store opened its doors on the upper mall on March 30. The new store stocks the brand’s suiting as well as its casualwear offer, launched in AW21, and offer services such as Hire and Custom Made suiting. The store offers a heightened customer experience with a dedicated style suite and fitting room appointments. It also includes ready-to-wear edits in collaboration with Fred Sirieix and its latest collection for spring summer 2023.
Haute Dolci will span 3,500 sq ft, offering customers a unique dining experience – serving decadent desserts in luxurious surroundings. The new location, which has been signed on a 10 year lease, will create 25 new jobs. It is due to open this Spring.
Haute Dolci was created in 2017 by Nizam Mohamed, who founded the popular chain Heavenly Desserts in 2008, aged just 21.
The recent opening of Indian street food favourite, Chaiiwala, has also further diversified the centre’s F&B offering.
Atria Watford is a leading retail and leisure destination covering 1.4 million sq ft, situated in Watford, an affluent North London neighbourhood. The centre is home to hundreds of brands, of all shapes and sizes – from small independents through to household names – with some other well-known tenants including Zara, M&S and Primark.
Steve Gray, Head of European Retail Asset Management at Global Mutual, comments: “We’re delighted to welcome these new names to Atria Watford. Both brands bring luxury products – which we know our visitors will enjoy.
“We look forward to working closely with our new additions to build upon the positive performance we’ve already seen at the centre in 2023.”
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