Three Rivers District visitor economy is worth over £198 million after welcoming more than 3.3 million visitors into the county throughout 2017.
Independent research commissioned by Visit Herts has revealed an impressive picture of tourism across the county, with strong visitor numbers, a high volume of day trips and overnight stays.
The district saw 3.2 million day trips and 100,000 overnight visits take place throughout 2017, the total value of tourism increased by eight per cent in 2017.
Tourism also supports 3,353 jobs within the district with the industry now accounting for eight per cent of the district’s total employment. The figures also show an eight per cent increase in the number of jobs supported by tourism.
Leader of the Council Sara Bedford said: “We welcome tourism; it boosts our economic growth, creates jobs, helps us build informed societies and flourishes our community. The results from the survey commissioned by Visit Herts highlight that Three Rivers is a great place to visit.”
Dr Steven Halls, Chief Executive, added: “I am delighted to see we continue to welcome more visitors who get to experience our award-winning green spaces, heritage and hospitality.”
Using the industry-respected Cambridge Economic Impact Model, this new research measured the volume and value of tourism in the county in 2017, and the impact of visits and visitor expenditure on the local economy.
This is the second time that the volume, value and employment of all ten Hertfordshire districts have been included in the countywide research, and these latest results show a healthy picture across the county when measured against 2015’s baseline figures.
Hertfordshire’s visitor economy has increased by six per cent and topped £2.2 billion for the first time, after welcoming a record 28 million visitors in 2017. Tourism supports over 40,000 jobs for both residents, and those living nearby to the county, with the industry now accounting for eight per cent of Hertfordshire’s total employment.
Deputy Chief Executive of Visit Herts, David Curtis-Brignell said: “Tourism is the UK’s fastest growing service sector and these figures demonstrate the contribution which our vital industry makes to the economy of Hertfordshire. Since Visit Herts launched just over three years ago, we’ve run three successful Herts Big Weekend campaigns, created a new tourism website, won additional Government support from the Discover England Fund and have welcomed more and more partners across the public and private sector.
“We are delighted that the collective efforts of tourism businesses across the county have paid dividends and this partnership will be critical in ensuring that this growth continues during a challenging year ahead.”