Fairtrade Fortnight, which is running until March 11, has brought the Watford community together in a bid to raise awareness of the importance of choosing Fairtrade.
As part of events organised by the Watford Fairtrade Steering Group, residents have been given the opportunity to learn more about how shopping Fairtrade can help lift poor farmers around the world out of poverty.
One event, taking place on Saturday, March 4, saw shoppers in the Atria greeted by human bananas of different ages and sizes, whose aim was to both entertain and raise awareness.
Brian Mee, chair of Watford Fairtrade, said: “Fairtrade Town status depends on support from many people including the borough council, shops and cafés offering Fairtrade products to customers. Shoppers are encouraged to buy Fairtrade products. Social media publicises our story. The Steering group promotes Fairtrade among the whole population with support from everyone.
“Buying Fairtrade products is vital for everyone to help poor farmers. A total of 50 per cent of all UK food is sourced from small-scale farmers around the world.”
Elected Mayor of Watford Peter Taylor said: “Watford is a proud Fairtrade town and we invite residents to get involved in the events we have planned. It is a great opportunity for people to learn about the positive impact their purchasing decisions can have and enjoy some fantastic Fairtrade products.”