A record Olympic gold medal winner from Hemel Hempstead is the star of a series of witty ads dedicated to launch a new perfume capturing the essence of freshly laundered clothes.
Max Whitlock stars in a new washing machine campaign from Samsung that gently mocks traditional perfume ads.
‘Freshly Laundered – Eco Edition’ is a unisex fragrance which has been specially created to mark the launch of Samsung’s new ecobubbleTM washing machine.
The launch video pays tribute to Brad Pitt’s infamous commercials for Chanel No.5.
The Team GB Olympian sends up some of the industry’s clichés by seductively running his hand over the edge of a washing machine and spraying himself with perfume before sniffing a Union Jack flag.
Max Whitlock said: “This new Samsung machine is an amazing piece of kit – it washes clothes brilliantly but also doubles up as a perfect pommel horse.
“The perfume smells amazing too – as athletes we spend much of our working lives surrounded by sweaty kit so we appreciate the refreshing smell of clean laundry more than most!
“I had a huge amount of fun creating a range of spoof ads for the new Samsung ecobubbleTM, it’s even better knowing that I’m helping to launch a product that’s eco-friendly and is making a difference to the environment.”
Ruth Story, head of marketing digital appliances at Samsung Electronics UK Ltd added: “We’re thrilled to be celebrating the launch of the Samsung ecobubbleTM with our very own bespoke perfume.
“The Samsung ecobubbleTM washing machine has been designed to incorporate some our most advanced technology which will help us all wash more efficiently and effectively whilst still getting a great wash performance.”
Max can also be seen putting his spin on ads such as Dolce & Gabbana’s Light Blue commercial and Versace’s 2014 advert for Eros.
The first purchasers of the washing machine have the chance to win the perfume.
Picture credit: Taylor Herring
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