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CELEB SHOP: Gemma Collins visits Watford shopping centre for photoshoot

 Published on: 27th September 2023   |   By: Bryn Holmes   |   Category: Uncategorized

Reality TV star Gemma Collins has recently paid a visit to Watford’s new TK Maxx store for a photoshoot.

The 42-year-old media personality, known for her appearances on The Only Way is Essex and Gemma Collins: Diva, visited the Atria shopping centre to promote a current style trend that can be found at the store and in wardrobes up and down the country, known as ‘quiet luxury’.

This new fashion craze is defined by low-key and timeless sophistication, associated with neutral tones, soft and tactile materials, and a polished aesthetic with a focus on sustainability.

Gemma said: “Everyone knows I’m a big personality with a bold personal style to match, but I wanted to shake things up in the most unexpected way and show everyone the GC can tone down her look, without toning down her character.

“Neutral colours and simpler pieces are obviously worlds apart from my usual look, but I’ve genuinely loved seeing how I could do quiet luxury – who knew I could ever do anything ‘quiet’ eh?! Everyone knows TK Maxx offers quality brands at prices that don’t break the bank so more of us can look high end without the high cost!”

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